Do you have a WordPress site on which you want to sell products or services? Do you want more sales and more business on your WordPress site? Then you have stumbled upon the right article. Today we will tell you about a WordPress plugin WooCommerce and how using a referral program in combination with WooCommerce can help you generate more traffic, more sales, and ultimately make you more money.
What is WooCommerce?
If you want to convert your WordPress website into an eStore, then one plugin that you must have is WooCommerce. WooCommerce is a free WordPress plugin that integrates e-commerce functionality to your website and helps you convert your website into a store. The first plugin was launched in 2011. Since then, it has gained a lot of popularity among WordPress website developers and owners as it converts a WordPress website into a fully functional eCommerce store with just a few clicks. The popularity is so immense that WooCommerce is powering almost 99% of WordPress eCommerce stores in the USA, Canada, and the United Kingdom.
The integration of the WooCommerce plugin to your WordPress site is straightforward. All you got to do is install and set up the extension with your designed theme, and your eCommerce store will be up and running just like that. There are hundreds of extensions available for WooCommerce plugin, but this plugin comes with so much right out of the box that you won’t require any other extension to perform the basic functionality of an eCommerce store.
Can a Referral Program with WooCommerce Help Me Get More Sales?
The answer to this question is a big YES! But why? What a referral program has to do with sales on your WooCommerce store? Well, for this, let’s understand the concept of a referral program. A referral program is basically a kind of marketing strategy in which you are making your current customers into your brand’s advocate. And when customers advocate for some brand, the business is bound to go on a boom. The reason is that whenever a customer refers your brand to his friends or family, most of the relatives will be curious to check out what your brand has to offer. Once they reach your website, the chances of making a sale increase to a higher percent.
To make your customers refer your brand or business to their friends and family, you ought to give them some benefit or reward. This reward can be in the shape of discounts or store credit. This reward motivates your customers to refer your brand, and if they are receiving a discount on your store, they will definitely want to buy something for themselves as well. In this way, through a referral program, you made some new customers and converted your existing customers into returning buyers; in both cases, you will get more sales. A referral program will enable you to generate word-of-mouth for your brand, which will be very beneficial for your business.
Best Software to Use for My Referral Program with WooCommerce
Launching a referral program is easy; what matters is how you manage your referral program. To run and manage your referral program, you need a complete set of tools for the proper functioning of all the aspects of your campaign. This is where OSIAffiliate.com comes into the game. OSIAffiliate.com is a complete package when it comes to launching, running, and managing your referral program. Not only it provides all the tools to generate promo codes, distribution of those codes, and accounting of the referrals, but it also helps you in making helpful insight in all the customer trends. Thus, OSIAffiliate enables you to create a perfect Referral Program for your business.
Integrating OSIAffiliate to your WooCommerce store is extremely easy, and once you blend it, you will be all set to launch a referral program for your business. It even allows your affiliates to promote your brand with utmost ease, thanks to the easy sharing referral links on Social Media platforms. It will help you assign promo codes to your influencers so that they can easily share the codes with their followers on Instagram and generate more traffic to your WooCommerce store with the utmost ease.
Will a Referral Program with WooCommerce help me Get More Traffic?
By now, you already know what a referral program is and how it works. The main idea of launching a Referral Program is to generate more traffic to your website. So, if you have a Referral program in place at your WooCommerce store, it will help you get more traffic. How? Well, that’s simple. When your customers advocate for your brand among their friends and family, word-of-mouth will be generated, and more and more people will know about your brand. Ultimately, many of those people would like to check out what’s in the store for them. And once they make up their mind to visit your WooCommerce store, the traffic on your site will start to increase. And when traffic on a website increase, the chances of doing business increases massively.
4 Advantages to Having A Referral Program with WooCommerce
The following are the 4 significant advantages of having a Referral Program with WooCommerce
- A Referral Program can get you a strong social media presence. If you want to take your WooCommerce store to a new height of success, you got to be in the spotlight on social media, and a referral program helps you achieve this.
- Focus targeting is essential when it comes to growing a business. You should put your efforts and hard work in targeting the right set of audience for your business if you want to make the most out of your marketing campaign. A referral program with WooCommerce would help you in focused targeting and generating quality leads for your business.
- A referral program is a very cost-friendly marketing technique, and it bears extremely delightful results without throwing in extra bucks.
- Customers love personalization. A Referral Program helps you get helpful insights that enable you to give a personalized experience to your customers.